Our Story

At PreciousIYKYK, we celebrate the unique, free-spirited woman who follows her own rules.  She isn’t defined by the place that she lives, the work that she does or the people she knows. She is well heeled, she knows how to be anywhere. She is a citizen of everywhere...because If You Know You Know!

Our designs are a reflection of her boldness and uniqueness.

Join us on a journey where creativity and self-expression are boundless; where we value authenticity and the celebration of individuality in everything that we do.

We our proud of our distinct approach to design and we invite you to join the Precious movement.

The Precious Triangle

How we at PreciousIYKYK care for People, Wildlife and the Planet

  is a brand that cares about the planet, its wildlife and its people. We believe that businesses have a responsibility to use their power and influence to make the world a better place. Each and every one of us has an impact and we want to do our bit to protect the planet for future generations. After all, We are all in this Together!

We're committed to reducing our environmental impact and supporting sustainable practices. We believe operating our business in an ethical way, and in giving back to communities and ecosystems.

We are transparent in our supply chains and we procure precious gemstones and metals responsibly. Maintaining the highest possible standard of sourcing is essential to us. We aim to become a member of the Responsible Jewellery Council to demonstrate our commitment to responsible practices.

All our gold and silver is sourced from Responsible Jewellery Council (RJC) or other responsibly certified suppliers and include recycled gold and Fair-trade Gold. We also expect our gem suppliers to identify the country of origin wherever possible.

We are committed to monitoring and improving reducing environmental impacts and to incorporating ethical and sustainable environmental practices into business decisions.

We at PreciousIYKYK pledge to donate 5% of our proceeds from each sale to organisations that are doing incredible work.

Planet

Trees for Kili is a charity which was founded in 2018. ‘The initiative is a conservation charity in Northern Tanzania working on a long term goal to plant 50 million trees in a pioneering reforestation campaign of Mount Kilimanjaro. Africa’s highest peak, has experienced rapid deforestation. This has triggered higher temperatures that have caused its iconic snow cap to melt at an alarming rate and has threatened this diverse ecosystem.

Trees for Kili aims to reverse the shrinking vegetation and lower temperatures in order to restore the melting glaciers.’ This in turn will preserve the water supply to the Serengeti Plains and the greatest migration on earth.

 Wildlife
"Since the 1940s, when lions numbered an estimated 450,000, lion populations have blinked out across the continent. Now they total as few as 20,000 animals.

The Big Cats Initiative aims to halt lion population declines and to restore populations to sustainable levels."

To address this critical situation, the National Geographic Society has launched the Big Cats Initiative, an emergency intervention to halt the alarming decline of big cats which is combined with longer-term strategies to restore populations. “We no longer have the luxury of time when it comes to big cats,” says National Geographic Explorer-in-Residence Dereck Joubert. 

 People

We believe that everyone deserves to live a happy and fulfilling life. We also believe that being there for children really matters.That’s why we donate to Love146.

This Love146 organisation journeys alongside children impacted by trafficking today and prevents the trafficking of children tomorrow. Their vision is the end of child trafficking and exploitation. Nothing less. They believe that they can achieve this through a bold, broad vision that cannot be achieved by only one person, organisation, perspective or approach. They work with a broad base of stakeholders and supporters.